In general, web site traffic is generated in one of three ways:

• Brand Awareness
• Referral Sites
• Search Engines

When it comes to real estate on the internet, there are some home buyers that start with a nationally recognized site like Realtor.com or the national site of their preferred agency brand. Other find web sites through referral links of popular local sites such as newspapers and destination portals.

Now think about search engines and how you would search for real estate or vacation rentals. Would you go to your favorite search engine and type a generic phrase like "real estate" or "vacation rentals" and begin paging through the results? Or would you type a destination along with the phrase, such as Wilmington real estate?

The Media Solutions 360 package not only allows you to establish a strong local presence on the web, but it also allows your advertisers additional exposure on our regional and national portal web sites. Real estate agents also have the added option of distributing their listings through Great Real Estate 360 to nationally branded sites such as Trulia, Zillow, FrontDoor, Googlebase, and more.