Saturday 19 May

16:18:53

Destination Websites for Real Estate, Vacation Rentals, Maps, and Publishers

Your online presence should be a strength, not an afterthought.

Media Solutions 360 allows print publishers to combine their offline and online efforts into a cohesive marketing strategy. Our comprehensive online applications support the offline publishing products with content, databases and online sales and marketing opportunities. This robust combination provides publishers a solution and assistance in maintaining advertising relationships and the continued investment in the print products.

Additional strength comes from participation in the 360 Network. Real estate and vacation rental listings on local sites also feed to our regional and national web site portals providing your advertisers with additional exposure for their property listings.

360 Network

The 360 Network is an ever growing collection of web sites utilizing the CORE360 web platform. Property listings from local sites automatically feed to the appropriate regional, national, and international web sites.

360 Network Sites

CORE360

The CORE360 web platform is a comprehensive content management system designed to deliver property listings, banner, text, and flash ads, newsletters, surveys, articles, information, and more.

Features

Down South Publishers

Down South Publishers, Inc. began publishing Island Real Estate Magazine in 1976. Since that time they have added a Home & Lifestyle Magazine, Official Maps of Hilton Head & Bluffton, a Destination Vacation Guide and several web sites including the site that started it all, Hilton Head 360. HiltonHead360.com has supported the offline publishing efforts and created new publishing revenue centers from combining online and offline products.

Based upon the success of the local 360 brand, Media Solutions 360 was created as a web solution for the publishing industry that allows publishers to establish a significant online presence without having to invest in developing technology and staffing to support the endeavor.

Down South Publishers
22 Bow Circle
Hilton Head Island, SC 29928
Telephone: (843) 785-7272

Why Media Solutions 360?

What if you could take a weakness in your services and turn it into a venture that was profitable for both you and your advertisers?

For many print publishers specializing in real estate and vacation rentals, their web site has proven to be a weakness. After the initial development costs, server and hosting fees, and costs to maintain and upgrade the sites it turns out that the site generates very little traffic and provides little or no return on your investment. And while it does afford your advertisers a web presence, it generates very few leads and even fewer sales.

Media Solutions 360 has developed web portal applications specifically designed to enhance the presence of print publishers, develop additional sources of online revenues, and provide the advertisers of these publishers with opportunities for greater local, national, and international exposure for their property listings and their brands.

More [Why Media Solutions 360?]

 
Local Presence, Global Reach

In general, web site traffic is generated in one of three ways:

  • Brand Awareness
  • Referral Sites
  • Search Engines

When it comes to real estate on the internet, there are some home buyers that start with a nationally recognized site like Realtor.com or the national site of their preferred agency brand. Other find web sites through referral links of popular local sites such as newspapers and destination portals.

Now think about search engines and how you would search for real estate or vacation rentals. Would you go to your favorite search engine and type a generic phrase like "real estate" or "vacation rentals" and begin paging through the results? Or would you type a destination along with the phrase, such as Wilmington real estate?

The Media Solutions 360 package not only allows you to establish a strong local presence on the web, but it also allows your advertisers additional exposure on our regional and national portal web sites. Real estate agents also have the added option of distributing their listings through Great Real Estate 360 to nationally branded sites such as Trulia, Zillow, FrontDoor, Googlebase, and more.
 

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